-
Branding
frank gathering
frank gathering is an annual conference in Gainesville, Florida, in its seventh year. It is an essential community for movement builders and change makers—the people who use communications to drive positive social, institutional and behavioral change.
As part of the design team, which was responsible for developing the conference brand and collateral from conception to launch, 2019's theme ‘Space Between’ came to life. We explored space in all of its different manifestations: the spaces between us, the spaces that include—or exclude—us, the spaces that allow us to feel welcomed. Other team responsibilities included organizing a detailed schedule with incremental deadlines for design deliverables leading up to the date of the conference.
Client /
Center for Public Interest Communications
Role /
Design & Illustration
Event Planning
Collaborators /
Ann Christiano, Gathering Director
Ellen Nodine, Gathering Operations
Fiona Schneider
Brendan Martin
Year /
2018-2019
Final Logo with Illustrations
-
Playing with negative space, orientation, and perspectives, the frank 2019 brand reflects theme 'Space Between.' The logo is supplemented by whimsical illustrations of spaces in downtown Gainesville that conference attendees engage with. The minimalist illustration style invites attendees to fill in the intentional ambiguities with their imagination.
The Main Stage
-
frank gathering is hosted primarily in the most iconic building in downtown Gainesville, the Hippodrome. Its monumental steps were adorned with vinyl and served as wayfinding for the event. Perspectival typography invites attendees inside to the main stage.
–
perspectival typographic vinyl treatment
Branded Hippodrome Steps
-
The steps of the Hippodrome were transformed into a space for conversation and connection.
Custom Name Tag & Lanyards
-
In addition to being easily identifiable among the crowds in downtown Gainesville, custom enamel pins (each representing a public interest issue) can be attached to the lanyards so that attendees can quickly find and connect with others that are passionate about the same issues.
Outcomes
-
The three day conference hosted over thirty main stage speakers. Breakout sessions were held in various locations in downtown Gainesville.
-
Selected Collateral
Early Invitations
-
Featuring an illustration of the Hippodrome, these early invitations were distributed at similar conferences and public interest communications events in the months leading up to frank gathering.
4" x 6" cardstock
Save The Date
-
Small candles—featuring a poem under the lid and event details on the label—were mailed out to previous attendees encouraging them to attend frank 2019.
"What makes a fire burn is space between the logs, a breathing space..." —Judy Brown
Save The Date Packaging
-
The candles were packaged with branded tape and humorous shipping labels.
Branded Packaging Supplies
-
Patterned shipping tape and labels. The labels read: 'CAUTION very small package.'
–
attendee name tags containing full conference itinerary, local food and beverage coupons, shuttle schedule, and a map of downtown Gainesville
Tear-Out Coupons
-
Local food and beverage coupons could be torn out from the name tags. Our rationale for this placement was that attendees would always have their name tags with them, and thus would have access to use the coupons anytime they wished without needing to plan ahead.
Conference Program
-
Detailed information about the three-day itinerary, speaker bios
Environmental Design
-
One example of various wayfinding placed around downtown Gainesville.
Branded Water Bottle
-
Using the water bottle to emphasize literally the 'space between,' each design element was separated by color into two layers: one color printed on the front of the water bottle, and the other printed (and reversed) on the back of the water bottle. When lined up, they create a cohesive image.
