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Visual System Key
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Using fruits and vegetables dipped in paint as stamps, a visual system was created to help quickly identify what types of recipes were available that day for purchase from the mobile pod. A chicken recipe that was spicy, for example, would be marked with a red onion stamp and a grey lemon stamp.
Visual System Mockup
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Two recipes per day would be ideated based on the food recovered/donated that day from farms, distributors, and grocery stores. The recipes would be photographed by staff and printed on oversized index cards. The cards would be hung directly on the wall of the mobile pod in their correct spot according to the visual system (i.e. the spicy chicken recipe is stamped in the corners with onion and lemon as indicated by the key). The recipe cards can be easily detached as a free takeaway.
Final Recipe 1
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tangy packed potatoes
Final Recipe 1
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Time is a cost as much as money is. These recipes seek to optimize time in order to produce healthy, nutritious meals that can be prepared and cooked in 40 minutes or less.
Final Recipe 2
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chicken enchilada over veggies
Final Recipe 2
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During slow periods, the employee of boxcart that manned the mobile pod could pre-chop veggies used in the recipe, such as onions and bell peppers. This way, time would be further saved for the customer intending to cook the recipe.
Recipe Box Mockup
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each pod can hold a total of 30 boxes, so 15 of each recipe of the day
Final Logo
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A playful, "imperfect" typeface was chosen to accentuate the beauty of the cosmetically imperfect foods sold. The pot on wheels represents mobility and access to fresh food.
Final Mobile Pod Design
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section perspective drawing
Movement
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closed
Movement
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overhang
Movement
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shelf
Floor Plan
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An icebox would be located opposite from the door to keep perishable food cool in the Florida heat. The mobile pod is designed to be able to operate without a connection to electricity. The recipe boxes would be stored on the floor of the pod underneath interior shelving. The boxes are shown in blue. 3 stacks of rows of 5 would allow a total of 30 boxes to be stored on location. The pod could return to the central kitchen to restock throughout the day.
Outcomes
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I was invited to present this project at the City of Gainesville's Bloomberg Mayors Challenge Public Workshop, the purpose of which is to explore our city’s most urgent problems, and practice innovation methods for problem solving. At the meeting, I had conversations with city representatives about how giant seemingly unsurmountable issues such as financial/racial inequity can begin to be addressed by local government when they are broken down into small-scale, manageable, and affordable proposals.
See the video of the presentation here.
Final Mobile Pod Design
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This manned freestanding cart with two recipe box options per day would be located at strategic locations throughout Porters, as determined by previous observations of how much pedestrian traffic various prominent neighborhood intersections experience at different times of day.
8' length x 5' width x 7' height
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