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Brand Matrix
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black circle: permanent location
red circle: shifting or impermanent location
open circle: expensive as measured by time to prep/cook
closed circle: expensive as measured by money
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possible touchpoints of the service, I focused on developing the mobile pods (similar to food trucks) and takeaway recipe cards
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value flow analysis: how the service would affect participants on a personal, household, neighborhood, and city level
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user journey: an imagined user, James (see above persona), that is representative of the target audience
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service blueprint: a holistic overview of services offered, with emphasis on three layers: the user, the front-stage, and the back-stage
Logo Iterations
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The logo emerged from the concept that this mobile pod, basically an easily-constructed wooden box on wheels, would deliver fresh food to neighborhoods without access.
Mobile Pod Iterations
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Design considerations included materiality, ease of use, affordability, and portability. The pod would be introduced as a kit-of- parts. Wood could be used to easily construct the the removable kiosk, which would be retrofit inside the bed of a pickup truck.
Mobile Pod Iterations
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3D mockup of retrofitted pickup truck in Rhino
Mobile Pod Iterations
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Not everyone building this kit-of-parts would have access to a pickup truck, so this version is a freestanding wheeled cart that could attach via trailer to any type of car and brought to location.
Mobile Pod Iterations
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experimenting with visual systems, inspired by kitchen tiles, on the freestanding cart
Mobile Pod Iterations
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a quick ergonomic study of how the layout of the pod would maximize the small space and facilitate easy use
Visual System Mockup
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screen printing the wood mockup of the visual system that would be displayed on the walls of the mobile pod
Visual System Mockup
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testing stamps of different fruits and vegetables
1 : 1 Testing Recipe Boxes
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holds the recipe for tangy packed potatoes
box size: 6" x 10" x 8"
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